If you considered using postcard marketing for retention in your dental practice then here are a few tips to really make your card shine and keep your patients' retention rate.
The information included in your card will definitely determine your response. Most dentists have sent a reminder postcard at some time or another, but many are now driving the response rate by printing offerings on their card in addition to, or instead of, a reminder. However, the bid to persuade them with a free gift if they schedule their cleaning on a certain date presents a call to action. You can explore more of dental postcard marketing from various online sources.
Many dentists send cards to their patients are very sporadic, but is committed to consistent routine post cards can have a major impact on not only your response rate but the culture of your practice. As much as some might not like to admit it, human beings are creatures of habit, and we perform well in the routine.
If your patients know that they can expect to receive communications from you regularly, he set the tone of confidence and reliability to your doctor-patient relationship.
You can find your own creative ways to do this, but your dental postcard should include a personal message that shows you care about your patients. It could be your picture with patients, staff at fundraising events, special discount coupons for the patient to see you for over a year, or an invitation to post their photos on the wall Christmas vacation at their next visit.