While the importance of traditional CRM as a sales and marketing tool, some of the biggest advantages can come in other fields, such as customer service, HR, supply chains and partner management.
Here are the benefits of various business functions from using CRM:
The sales team can use CRM to better understand their sales channels.
Sales managers can access reliable information about the progress of individual team members in achieving their sales targets, for example, and see how well individual sales teams, products, and campaigns are performing. If you want to know more about CRM, you can browse this source: Strategy – Marketsoft
Salespeople benefit from reduced admin, a deeper understanding of their clients, and the opportunity to spend more time selling and less time entering data.
The marketing team can use CRM to make forecasting simpler and more accurate.
They can get clear visibility for each opportunity or prospect, and map the entire customer's journey from investigation to sales, thus giving them a better understanding of incoming sales or prospective work.
It is also possible to enter information from customers' public social media activities – their likes and dislikes, and their sentiments about certain brands and businesses.
The customer service team can effectively track conversations across channels.
Customers may raise a problem in one channel – say, Twitter or Facebook – but then switch to email, telephone, or direct chat to finish it privately.
Without a common platform for customer interaction, communication can be missed or lost in the flow of information – leading to an unsatisfactory response to valued customers.